Partner: Yunus Social Business, founded by Nobel Peace Prize laureate Muhammad Yunus, supports social businesses worldwide.

Project: YSB advanced social intrapreneurship as a “Trojan horse” strategy for transforming large corporations from within to address inequality and environmental challenges.

BSL Role: BSL designed and executed a “Trojan horse” communications campaign — including op-eds and Davos-targeted messaging — to elevate social intrapreneurship globally.