Partner: The B Team is a global collective of business and civil society leaders — including former Irish President Mary Robinson, Sir Richard Branson, and World Bank President Ajay Banga — advancing responsible and inclusive capitalism.

Project: The B Team’s New Leadership Playbook, inspired by Chobani CEO Hamdi Ulukaya’s “Anti-CEO Playbook” TED Talk, highlights case studies of leaders redefining business success beyond profit.

BSL Role: BSL produced in-depth case studies for the New Leadership Playbook and served as a long-standing strategic advisor to the organization, dating back to the early formation of The B Team.