The Power of Purpose

Our Mission

Our mission is to teach purpose-driven organizations how to become their own in-house media companies. Storytelling is a critical component of an organization’s brand or identity, and the technology is out there for individuals and brands to produce their own content. But not every organization has the skill set or capacity to tell those stories well.

Brooklyn Story Lab creates content about global efforts under the social good umbrella, ranging from capturing the details of a dramatic elephant-translocation program in southern Africa; working with Nobel Peace Prize laureates in four continents to help social enterprise, peace-building, gender equality, and climate initiatives; producing a global film festival on social good themes; or assisting young entrepreneurial thought leaders in more than 150 countries articulate their purposeful visions.

Using video (documentary length; short formats), written narrative (feature articles; blogs; thought-leadership op-eds), social media, live events, storytelling seminars, and much more, Brooklyn Story Lab helps organizations reach new audiences and deliver more impact, with a particular focus on their social good commitments and actions. And our work is aligned with the United Nations’ Sustainable Development Goals — a blueprint for saving the planet by 2030.

Lance Gould is the Founder and Chief Executive Officer of Brooklyn Story Lab (BSL), a media-strategy firm that teaches purpose-driven organizations how to be more effective storytellers, particularly around their SDG-related work.

He was previously a journalist who held newsroom-leadership positions at The Huffington Post (Executive Editor), The Boston Phoenix (Editor in Chief), The New York Daily News (Deputy Managing Editor), and Spy Magazine (Editor).

In 2016, Lance received a Tribeca Disruptive Innovation Award for his editorial work related to the SDGs. In 2017, Lance was named to the Leadership Council for the UN's Media for Social Impact Summit. He is on the Board of World Elephant Day and for four years has been a volunteer commissioner for the International Union for Conservation of Nature (IUCN)'s Commission on Education and Communications.

Twitter: @lancegould (https://twitter.com/lancegould)

Instagram: https://www.instagram.com/lancegould7/

Facebook: https://www.facebook.com/lance.gould.56

LinkedIn: https://www.linkedin.com/in/lancegould/

Contact us to discuss how we can help you or your organization create effective, viral content that aligns with your top and bottom lines.